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NATALYA MALTSEVA

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HS Brand

In 2014, Hager Sharp underwent a brand refresh where we devised its new visual element—the mark, modernized the logotype, and designed branded stationary. The badge, with its H and S combined into a single icon had since became a silent ambassador of Hager Sharp. The stationary featured a dynamic set of business cards for different occasions, from reserved to philosophical, to avant-garde. And recently, we added a new collection of fine art-inspired note cards.

My role: Art Direction/Concept/Design and Illustration. Copywriters: Mike Gallagher and Dan Sisco. Producer: Jerold Williams. Creative Directors: Mike Gallagher and Aaron Murphy. Printing: Kevin Ness/ITP.

Winner of multiple ADDY Awards for Design, 2017

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