The Nutrition Facts label has changed in design, details, and the way it helps people understand what they’re eating. But most people didn’t know it. We needed to make them aware that the label they’ve seen for decades now looks and works a little differently.

My role: Art Direction/Concept/Design. Copywriter: Adam Chism. Producer: Jerold Williams. Creative Director: Aaron Murphy. Film: Squad 47. Photography: Jason Tanaka Blaney.