To increase public awareness, understanding, and use of the Nutrition Facts label (NFL), we launched a campaign promoting NFL’s updated design. But how do you get the public interested in its own good? By appealing to vanity, err…humanity, of course. That’s when, through a series of video vignettes, the food packages came to life and settled nicely in our own world. And the Nutrition Facts label has become very fashionable indeed.

My role: Art Direction/Concept/Design. Copywriter: Adam Chism. Producer: Jerold Williams. Creative Director: Aaron Murphy. Film: Squad 47. Photography: Jason Tanaka Blaney.