Around 1.1 billion people worldwide don’t have access to clean water, and 2.7 billion face water scarcity for at least one month every year. Yet, business leaders and the global community have been slow to take action to prevent this from escalating into a major crisis of our future.
To bring attention to the issue, Ecolab launched Art Without Water—an immersive, pop-up art experience that challenges people to imagine a world without this essential resource. Through a series of interactive exhibits, the installation highlights just how essential water is—and how easy it is to take for granted.
By engaging industry leaders, the media, and the public, Art Without Water sparks urgent conversations and drives home a simple truth: water touches every part of our lives—and protecting it has never been more important.
My role: Concept/Art Direction/Design. Copywriter/Concept: Omar Silwany. Executive Creative Director: Kristie Pope.
To increase public awareness, understanding, and use of the Nutrition Facts label (NFL), we launched a campaign promoting NFL’s updated design. But how do you get the public interested in its own good? By appealing to vanity, err…humanity, of course. That’s when, through a series of video vignettes, the food packages came to life and settled nicely in our own world. And the Nutrition Facts label has become very fashionable indeed.
My role: Art Direction/Concept/Design. Copywriter: Adam Chism. Producer: Jerold Williams. Creative Director: Aaron Murphy. Film: Squad 47. Photography: Jason Tanaka Blaney.
With more people using cannabis and more states legalizing it for medical and recreational use, the National Academy of Sciences published a report on the current state of evidence on the health effects of marijuana. On behalf of the CDC Foundation, we developed the initiative to inform parents, teens, and at-risk users of the report’s findings.
My role: Art Direction/Storytelling and Concept/Design. Copywriter: Allison Hall-Jordan. Producer: Martin Nugent. Creative Director: Aaron Murphy. Animation: Bullpen.
Winner of ADDY Award for Art Direction, 2019
Around the world, we depend on water to grow life, communities, and business. Few understand this better than Ecolab. To support the launch for their Water for Climate program—innovative solutions for industries to reduce water use and emissions while increasing revenue through efficient water management—Ecolab hosted a private salon dinner during NYC Climate Week to connect with key leaders.
The dinner invitation went out to an intimate roster of C-suite executives. It was designed to boost attendance by creating intrigue and evoking a sense of urgency around water conservation. Each invitation contained an exhibit glass cloche, placed inside a custom-made box. Each cloche held a genuine artifact. These artifacts were found on the shores of receding water ways and curated to match each guest’s background and interests. A note accompanied each artifact told a story of the found object and underscored water’s role in our past, present, and future.
The event itself took on visual storytelling across space, dinnerware, and décor: a journey for the guests to discover insights through the evening. Innovative mixed media featured custom place settings and 3D printed sculptures inscribed with water use facts and insights. Special branding materials, including signage, menus, and gift packaging, inspired by the flow of water tied every element together for a cohesive visual experience.
My role: Concept/Art Direction/Design. Copywriter: Laura Ting. Producers: Valerie Vardaro and Jerold Williams. Executive Creative Director: Kristie Pope.
We recruited a diverse cast of GMO spokes-plants to deliver an educational initiative around bioengineering, providing consumer outreach and science-based education on the environmental, nutritional, food safety, economic, and humanitarian impacts of biotechnology.
My role: Art Direction/Concept/Design and Illustration. Copywriter: Adam Chism. Producer: Martin Nugent. Creative Director: Mike Gallagher. Animation: Bullpen.
In today's technology landscape, most partners make it harder, not easier, to work with your existing tech stack. They often push their own solutions, forcing you into silos and creating friction instead of flexibility.
IBM takes a different approach. We believe that your tech investments should work for you, not against you. No matter which providers, platforms, or systems you're using, IBM is committed to making integration seamless. We meet you where you are, helping you maximize the value of what you already have.
That spirit of openness and collaboration inspired our campaign: We Make It Work. It's not just a slogan—it's a promise to tech leaders that IBM isn't here to limit their options, but to unlock the full potential of their existing and future technology.
The design is inspired by the iconic bars of the IBM logo.
My role: Art Direction/Design. Copywriter: Darina Khafizova. Executive Creative Directors: Denise Zurilgen and Lauren Costa.
To build buzz around the opening of the University of Florida’s new Jacksonville campus, we’re kicking things off with a playful takeover of the city—led by some very familiar faces. UF mascots Albert and Alberta, along with Jacksonville Jaguars’ Jaxson de Ville, will be spotted making their morning commutes into downtown.
From sunrise, the trio will be seen driving, biking, carpooling, catching the bus, and even boating down the St. Johns River—creating a series of surprise mascot sightings across the city. Their X accounts will post live updates, encouraging fans to “follow them into town” and join in on the excitement.
Adding energy and a dose of hometown flair, local sports personality Dan Hicken will provide live play-by-play commentary, turning a simple commute into an epic mascot adventure.
The campaign will be supported by a bold, illustrative graphic style—bright, dynamic, and full of motion—extending the fun across social, print, and digital platforms.
My role: Concept/Art Direction/Illustration. Copywriter/Concept: Omar Silwany. Producer: Valerie Vardaro. Executive Creative Director: Kristie Pope.
In 2014, Hager Sharp underwent a brand refresh where we devised its new visual element—the mark, modernized the logotype, and designed branded stationary. The badge, with its H and S combined into a single icon had since became a silent ambassador of Hager Sharp. The stationary featured a dynamic set of business cards for different occasions, from reserved to philosophical, to avant-garde. And recently, we added a new collection of fine art-inspired note cards.
My role: Art Direction/Concept/Design and Illustration. Copywriters: Mike Gallagher and Dan Sisco. Producer: Jerold Williams. Creative Directors: Mike Gallagher and Aaron Murphy. Printing: Kevin Ness/ITP.
Winner of multiple ADDY Awards for Design, 2017
We were given the opportunity to develop the inaugural edition of the thought leadership journal, Change Agent, a quarterly collection of essays and short articles by communications leaders.
As the content in the journal focused on how communications best practices can serve as agents of change, The Communications Network team asked us to showcase how design can support the concepts in the content—and in this case, also serve as an agent of change. So, we came up with this experiential cover—one that forced the reader to interact with it, and when completely open revealed the title of the journal, which itself was changing.
My role: Art Direction/Concept/Layout Design and Illustration. Printing: Kevin Ness/ITP.
Winner of two ADDY Awards for Editorial and Cover Design, 2017
We weren’t horsing around that year. Or maybe we were. Either way, here’s a recap of all sorts of gifts out there.
My role: Art Direction/Concept/Design/Paper Creations. Copywriter: Mike Gallagher. Film: David Neidlinger.
A set of conceptual “Poverty Averted” campaign ads directed at donors, partners, and influencers to help tackle senior poverty, and highlight the AARP Foundation’s efforts in providing a secure future to vulnerable older adults.
My role: Art Direction/Concept/Design. Copywriter: Mike Gallagher. Creative Directors: Mike Gallagher and Aaron Murphy.
The first neighborhood health center, Well by Kaiser Permanente, is now open in Friendship Heights, Washington, D.C. Its logo, the custom script typeface resembles a doctor's handwriting and represents the “prescription” for wellness. As such, its primary color is pen-ink blue. The linework illustrations, inspired by the organic, soft, handwritten qualities of the logo, bring another distinct element to the brand's visual toolkit. The lines can become abstract patterns or be used to draw connections between people, things, and ideas.
Elegant and modern, the brand reflects Kaiser Permanente's personalized approach to health care and commitment to good health.
My role: Concept/Design/Layout and Illustration. Copywriter: Adam Chism.
In celebration of its 50th anniversary, the National Eye Institute (NEI) commissioned us to concept and produce a series of short documentaries, set to highlight NEI’s major accomplishments and demonstrate NEI as the leader in eye health and vision. The series features interviews with the Institute’s renown scientists, reflects on the past, and peeks into the future.
My role: Art Direction/Concept/Design/Scientific Illustration. Copywriters: Allison Hall-Jordan and Laura Koehler. Producer: Jerold Williams. Creative Director: Aaron Murphy. Film: David Neidlinger.
AARP Foundation partnered with the Miami Dolphins to help vulnerable older adults in South Florida. We created the partnership co-brand badge, print, digital, TV ads, and swag around several meal-packing events.
My role: Art Direction/Design. Copywriters: James Patterson and Dan Sisco. Producer: David Neidlinger. Creative Director: Aaron Murphy. Animation: Elliot Lim.
MentorUp was created to engage young people to assist struggling older Americans stay connected and ready for the future. This series of Times Square video ads and concepts calls upon the younger generation to help their grandparents navigate digital technology.
My role: Art Direction/Concept/Design. Copywriter: Dan Sisco. Creative Directors: Mike Gallagher and Aaron Murphy. Animators: Elliot Lim and David Neidlinger.
We launched the National Eye Institute’s Kids website, aimed as an educational resource for ages 10-14. It features fun scientific facts, games, and healthy vision tips.
My role: Art Direction/Visual Design. Copywriter: Allison Hall-Jordan. Creative Director: Aaron Murphy.
Hager Sharp needed a new website showcasing both the agency’s work and its personality. We focused on designing case studies that demonstrated our strategy, creative capabilities, and results that made a difference.
My role: Art Direction/Visual Design. Copywriter: Mike Gallagher. Graphic Designers: Fabio Bolzan, Erika Lynn. Producer: Jerold Williams. Creative Directors: Mike Gallagher and Aaron Murphy. Developer: Richard Yates.
NCAN's logo reflects its name and mission: to build, strengthen and empower education communities and stakeholders to close equity gaps in postsecondary attainment for all students.
The three lines start at different points representing the existing equity gaps—such as the ones low-income, first-generation, and students of color often face in attaining college credentials. The lines meet at a single point—coming together, closing the gaps, and meeting at the zenith of success for all students.
My role: Concept/Design/Layout.
We worked closely with the AARP Foundation’s communications team to create campaigns and initiatives that spoke to a range of audiences, including donors, influencers, and clients. Materials included branding, social media content, print and digital advertising, videos, multi-media PSAs, toolkits, and more.
My role: Art Direction/Design. Copywriters: James Patterson and Dan Sisco. Producer: David Neidlinger. Creative Directors: Mike Gallagher and Aaron Murphy.
In 2014, the National Assessment of Educational Progress administered a country-wide assessment of technology and engineering literacy to eighth grade students. We captured some of the results in a series of promotional videos to help a wide range of stakeholders to understand and apply the data.
My role: Art Direction/Design. Creative Directors: Mike Gallagher and Aaron Murphy. Animation: David Neidlinger.
